Egypt-based ad automation platform, Converted-in, has successfully raised $3 million in a seed funding round to fuel its expansion into Latin America, specifically targeting markets in Mexico and Brazil. The funding round was led by prominent regional and international investors, reflecting growing confidence in the company’s innovative solutions for e-commerce businesses.

Converted-in specializes in leveraging AI-driven technology to automate and optimize advertising campaigns, enabling brands to deliver personalized marketing at scale. By tapping into consumer data and behavior, the platform helps businesses create highly targeted campaigns that drive engagement and conversions.

With this new funding, the company aims to establish a stronger foothold in the rapidly growing e-commerce markets of Mexico and Brazil, where digital advertising is becoming increasingly vital for businesses to remain competitive. The expansion is also aligned with Converted-in’s mission to empower global brands with cutting-edge tools that simplify marketing operations and maximize return on investment.

The company’s CEO expressed enthusiasm about the growth opportunity, citing the diverse and dynamic nature of the Latin American market as a prime environment for innovation. As Converted-in continues to scale its operations, it also plans to enhance its platform features and invest in local partnerships to better serve its new customer base.

This latest funding round underscores the growing demand for ad tech solutions that address the complexities of digital marketing in emerging markets. Converted-in’s success story is a testament to the global rise of tech startups originating from the Middle East, proving their ability to compete and thrive on the international stage.