For the fourth consecutive year, the Toyota HBCUNY Classic will be held at MetLife Stadium. The highly anticipated contest between Howard University and Morehouse College will take place on Saturday, September 13, 2025, where 50,000 fans are expected to attend the game.
More than just another football game, “it’s a celebration of culture, excellence, and tradition that draws a diverse, multigenerational audience with strong ties to both the local community and national networks.”
Leading up to the game, an NYC Professional Panel: “Your Future Is Now” — Borough of Manhattan Community College, a Coaches Luncheon, Rolling Pep Rally (with Howard’s Showtime Band & Morehouse’s House of Funk), a Career Expo, a Greek Step Show at the American Dream Mall, and more.
For those who can’t attend the game in person, a broadcast and livestream of the game, via HBCUGo, will reach more than 52 million households, “with over 350,000 digital impressions delivered. On-site activations include stadium-wide signage, premium LED ribbon boards, in-game features, and VIP hospitality.”
Along with Black athletic excellence on the field, the Classic is projected to deliver a $12 million economic impact in the New York metro area through engagement among students, alumni, and corporate sponsors.
On Sunday, September 14, a Homecoming Service will be held at The Abyssinian Baptist Church, and an official After‑Party at Dream Wheel at the American Dream Mall.
In a recent op-ed, Albert Williams, the CEO of Sports Eleven05 LLC, the producers of the HBCU New York Classic, wrote about the importance of the classic and why supporting HBCUs is more critical than ever.
“HBCU sports and band programs don’t survive on tradition alone. They need butts in seats. Ticket sales, television ratings, and corporate sponsorships hinge on one thing—fan engagement,” Williams wrote. “Every empty seat is a missed opportunity, another reason for networks and big-name brands to overlook our institutions in favor of predominantly white schools with packed stadiums and high ratings.”
“HBCUs have given us so much. The culture, brilliance, and resilience are the backbone of Black excellence in this country,” Williams added. “Now, it’s time to give back. Not just with our words, or our party playlists, but with our presence, our dollars, and our commitment to their success. Because if we don’t show up for HBCUs, who will?”
